Brand purpose is to spark and enable youth to make their mark on culture. Sprite was looking to enable positive change in the culture by amplifying what they have to say through the lens of the upcoming Black Panther Wakanda Forever movie.
This pitch was inspired by emerging technology that was used in making the film. Being an artist and creator myself, access and understanding of new technologies like VR and 3D printing can really push my ideas forward and bring about new opportunities. Giving youth access to this tech, especially in underserved communities through real world engagement by using QR codes on Sprite ZERO cans would promote connection to Sprites brand purpose and the film.
This pitch was to promote Sprite’s long commitment to hip-hop and youth culture through the use of VR. With the environments from Black Panther Wakanda Forever as the concert stage, we can immerse the audience in the films look and sounds. This proposal came about during the COVID and the use of a virtual concert for people to come together was a perfect way to engage the public safely during a pandemic.
Experiential marketing stunt to promote the MTV VMA Awards. By engaging the public through musical visualization through an app and sampling music/beats by VMA artists.
Storyboard for a pitch reel for Initiative to present to NIKE showcasing the agency’s commitment to Diversity, Equality and Culture.
Designed on Adobe Illustrator and Adobe Photoshop